Digital Marketing Specialist

Developing and executing digital marketing strategies aligned with organizational goals

Designing, running, and optimizing advertising campaigns on Google Ads and social media

Planning and running lead generation activities in the B2B market

Analyzing data, user behavior, and campaign performance, and reporting on key performance indicators (KPIs)

Optimizing the website and landing pages with a focus on user experience (UX) and conversion rate

Working with the sales and content teams to improve lead quality, develop content, and run the content calendar and marketing campaigns

Analyzing the market and competitors and evaluating metrics such as CAC, CTR, and ROI

At least 3 years of experience in digital marketing and content creation, preferably in B2B or IT

Familiarity with Performance Marketing and Growth Marketing

Proficiency in Google Analytics 4 and Google Tag Manager, and familiarity with Google Search Console and SEO principles

Experience running digital advertising campaigns, especially on Google Ads and social media

Ability to analyze data, prepare management reports, and work with Excel

Familiarity with CRM and lead management processes

Planning, multitasking, problem-solving, creativity, and teamwork skills

Experience working at technology, SaaS, Cloud, or infrastructure companies

Familiarity with Cloud Computing, Kubernetes, and DevOps

Experience with LinkedIn Ads, Marketing Automation tools, AI platforms, A/B Testing, and CRO