Digital Marketing Specialist

Developing and executing digital marketing strategies aligned with organizational goals

Designing, executing, and optimizing advertising campaigns in digital channels

Planning and executing lead generation activities for the B2B market

Managing and optimizing the website from UX and conversion rate perspectives

Analyzing campaign performance, acquisition channels, and user behavior, and providing analytical reports

Collaborating with the content team in developing content calendars and marketing campaigns

Collaborating with the sales team to align marketing activities and improve lead quality

Managing and optimizing landing pages to increase conversion rates

Planning and executing email marketing campaigns and marketing automation

Monitoring competitors, analyzing the market, and providing suggestions to improve digital marketing performance

Measuring and continuously improving KPIs such as Lead, CAC, CTR, Conversion Rate, and ROI

Bachelor's degree in Marketing, Management, Information Technology, or related fields

At least 3 years of practical experience in Digital Marketing, preferably in B2B or IT companies

Familiarity with Performance Marketing and Growth Marketing concepts

Proficiency in Google Analytics 4 and Google Tag Manager

Familiarity with Google Search Console

Familiarity with SEO principles and collaboration with the SEO team to optimize the website

Experience in designing and managing digital advertising campaigns

Familiarity with Email Marketing and Marketing Automation

Proficiency in data analysis and preparing management reports

Familiarity with CRM tools and lead management processes

Ability to work with Microsoft Excel and data analysis tools

Skills in planning, project management, and handling multiple activities simultaneously

Analytical mindset, creativity, responsibility, and teamwork spirit

Experience working in technology, SaaS, Cloud, or infrastructure companies

Familiarity with Cloud Computing, Kubernetes, DevOps, and infrastructure services concepts

Experience running LinkedIn Ads and Google Ads campaigns

Familiarity with Looker Studio or Microsoft Power BI

Experience working with Marketing Automation tools

Familiarity with A/B Testing and Conversion Rate Optimization (CRO)

Familiarity with UX principles and Landing Page design

Relative proficiency in English