Social Media and Content Production Specialist

Designing and developing social media content roadmap, including identifying target audiences, defining core topics, content formats, and publishing schedule

Designing, producing, and publishing creative visual and video content for company social media, including LinkedIn and Instagram

Designing graphic posts, carousels, infographics, reels, and other formats suitable for each platform

Planning, managing, and executing the content calendar and ensuring regular and timely content publishing

Writing captions, headlines, video scripts, and short texts aligned with brand tone and each social media audience

Collaborating with technical, product, and HR teams to extract information and turn specialized concepts into simple, accurate, engaging, and understandable content

Contributing to the development of visual identity and brand communication tone on social media

Monitoring content, design, social media, and IT trends and presenting creative ideas

Producing content related to services, products, organizational culture, events, achievements, and employer branding

Monitoring social media comments and messages, responding to general cases based on brand framework, and referring specialized requests to relevant units

Analyzing content performance indicators, preparing periodic reports, and providing suggestions for improving topics, formats, and content effectiveness

Participating in designing and executing digital marketing and employer branding campaigns

Continuously creating and improving content planning, production, review, and publishing processes

Ability to plan content roadmap and convert brand and business goals into actionable topics and formats

Mastery of principles of visual and video content production for social media

Ability to write captions, headlines, video scripts, and short and impactful texts

Ability to ideate and convert specialized topics into simple, engaging, and understandable visual and textual content

Ability to work with social media content design tools such as Canva, Adobe Photoshop, Illustrator, or similar tools

Ability to edit videos with tools such as Camtasia, CapCut, or similar software

Ability to design graphic posts, carousels, infographics, and diverse social media formats

Familiarity with algorithms, standards, and best practices of content production on LinkedIn, Instagram, and other social media

Familiarity with basic principles of branding, visual identity, and brand tone

Familiarity with social media performance analysis tools such as Meta Business Suite and LinkedIn Analytics

Familiarity with AI tools in ideation, content production, and optimization, and ability to review and quality-check their outputs

Ability to plan, manage multiple activities simultaneously, and adhere to content publishing schedules

Ability to independently start and advance activities when processes and initial frameworks are not yet fully formed

Creative, ideator, responsible, organized, action-oriented, and committed to quality and timing

Team spirit and ability to effectively communicate with different teams in the organization

At least 2 years of relevant experience in content production or social media management

Having a portfolio in post design, video production, or social media management is mandatory

Familiarity with information technology, Cloud, or software products

Familiarity with photography, videography, and lighting principles for producing organizational content

Basic familiarity with digital marketing principles and social media campaigns